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Overview

InMarket, a leader in location-based advertising and real-time consumer intelligence, partnered with Insitio to give its sellers faster, more relevant insights on the brands they manage. Facing aggressive Q4 pipeline goals, leadership wanted to reduce time spent on manual research and help reps lead every conversation with context.
The Challenge

Breaking Free from Manual Research

Before Insitio, sellers were spending hours researching accounts - tracking product launches, media spend, agency changes, and leadership shifts manually across multiple sources.

Nicole Bond

"This is a lifesaver for time spent... you can’t easily quantify how valuable it is to give our sellers more time to focus on actually selling."

- Nicole Bond, VP of Sales

The Solution

Automated Intelligence, Delivered

InMarket launched a pilot of Insitio's Research and Monitoring Agents, fully customized around their sales motion.

Each seller received automatic account intelligence on:

Ad creative and campaign launches
Agency of Record (AOR) changes
New Partnerships Announced
Product and market activity
Target demographic insights
Leadership and org shifts

Signals appeared directly inside Salesforce and in weekly digest emails, keeping reps updated on all relevant account movement.

"It’s very useful. It’s good to have things presented in front of you instead of manually going to each account and Googling what’s going on."

- Account Executive

Lightning-Fast Implementation

Lightning-Fast Implementation

Implementation took only a few days, and sellers began seeing impact almost immediately.

First Week Success

Closed Deal in the First Week

Within the first week of using Insitio, one seller closed a new deal worth twice the annual license value - all by using an insight surfaced in the platform.

The insight revealed a recently announced brand partnership. The seller used that news as a reason to reach out and referenced the announcement during the call. That relevance sparked a deeper conversation with the client, who revealed new budget and campaign needs.

Russell Craig, Account Executive at InMarket

"It all came from that content. If I had just said, 'Let's catch up,' that program wouldn't have been there."

- Russell Craig, Sales Director, Advertising Solutions

Results & Impact

Measurable Impact from Day One

2:1

ROI in the first week from a single insight-driven outreach

7X

Faster Deal Cycles

10 → 55

Users scaled in two weeks

<1 Week

Time to value

Full Salesforce integration for automated account monitoring

"This is super useful, because I’m able to cut through the noise and show people I actually did my homework before I reach out."

- Sales Director

The Takeaway

Immediate Time-to-Value

InMarket proved that when sales teams have real-time account intelligence built into their workflow, they sell faster and smarter. Insitio gave them the context to act on opportunity the moment it appeared - driving measurable revenue and momentum across the team.

Ready to See It in Action?

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