Insights from senior Sales, Revenue, and GTM leaders across B2B tech
Sales Trainers
CROs
Revenue Operations Leaders
Enterprise Sales Leaders
If you haven't solved the problem manually, AI just makes the damage happen faster.
If you can't make it work on ten accounts, you shouldn't run it on ten thousand.
John Barrows
Sales Trainer & Consultant, JB Sales
Why This Shift Is Accelerating
Buying groups are larger. Signals decay faster. Buyers are more skeptical.
In tech especially, outbound fails faster when relevance is missing - and works better than ever when it's done right.
Winning teams aren't louder.
They're earlier, clearer, and more credible.
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