---
title: Insitio - Lead with Relevance | AI-Powered Account Intelligence
description: Transform your revenue team with AI agents that track account signals, generate insights, and create relevant content. Stop automating, start connecting.
image: https://insitio.ai/hubfs/SalesNoteAI/Insitio/insitio-featured-image-sm.jpg
---

###### 2026 Report

# The State of Outbound

*The biggest mindset shift is quality over quantity. When outbound is driven by volume, it is marketing, not sales.*

![john-barrows-DcdwB_Ob](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/john-barrows-DcdwB_Ob.jpeg?width=500&height=500&name=john-barrows-DcdwB_Ob.jpeg)

 John Barrows

 Sales Trainer & Consultant, JB Sales

## Read the Full Report

Click below to open the interactive report, or download the PDF to read offline.

<https://insitio.ai/state-of-outbound-2026-full-report>

![state-of-outbound-cover-Cm2kiC5s](https://insitio.ai/hubfs/SalesNoteAI/images/state-of-outbound-cover-Cm2kiC5s.png)

[ Open Full Report ](https://insitio.ai/state-of-outbound-2026-full-report)

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#### Download the Report

Enter your details to get the State of Outbound 2026 PDF.

## Meet the Contributors

Meet the eleven industry leaders whose insights shaped this report on the current state of outbound.

Globally recognized sales trainer who works with modern revenue teams to replace volume-driven prospecting with relevance, timing, and human judgment in outbound execution.

![john barrows](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/john-barrows-DcdwB_Ob.jpeg?width=500&height=500&name=john-barrows-DcdwB_Ob.jpeg)

 John Barrows

 Sales Trainer & Consultant

 JB Sales

Sales coach focused on improving discovery, demos, and deal execution by connecting real account context to better conversations and stronger pipeline outcomes.

![mor assouline](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/mor-assouline-B2h_gRF5.jpeg?width=750&height=750&name=mor-assouline-B2h_gRF5.jpeg)

 Mor Assouline

 Founder & Sales Coach

 Demo to Close

B2B marketing leader known for aligning demand generation with sales execution, prioritizing account quality, buyer intent, and relevance over lead volume.

![nick bennett](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/nick-bennett-CQQJUkxu.jpeg?width=800&height=800&name=nick-bennett-CQQJUkxu.jpeg)

 Nick Bennett

 B2B Marketing Leader

 Former Head of Marketing, TACK

Revenue leader with experience scaling growth while maintaining strong customer outcomes, bringing a full-funnel perspective across outbound, expansion, and retention.

![rachel yancius](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/rachel-yancius-SmfeKxjt.jpeg?width=799&height=800&name=rachel-yancius-SmfeKxjt.jpeg)

 Rachel Yancius

 VP, Growth

Six-time CRO and founder of G2 Strategic Advisors who helps revenue teams rebuild outbound motions around execution, predictability, and real operating discipline.

![dave govan](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/dave-govan-CwVATJ_C.jpeg?width=800&height=800&name=dave-govan-CwVATJ_C.jpeg)

 Dave Govan

 Founder & 6X CRO

 G2 Strategic Advisors

Founder of SDR Leaders with deep experience advising sales development teams on modern prospecting strategy, tooling, and signal-driven outbound execution.

![david wilkins](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/david-wilkins-BoQ0mL1o.jpeg?width=800&height=800&name=david-wilkins-BoQ0mL1o.jpeg)

 David Wilkins

 Founder

 SDR Leaders

CRO focused on building disciplined revenue organizations with clear ICPs, tight alignment across teams, and outbound motions grounded in relevance and focus.

![cristina](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/cristina-DM0Uc2mR.jpeg?width=800&height=800&name=cristina-DM0Uc2mR.jpeg)

 Cristina De La Cruz

 Chief Revenue Officer

 ISG Partners

Enterprise sales leader managing complex buying groups and long sales cycles, emphasizing informed outreach and credibility from the first interaction.

![nicole puddester](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/nicole-puddester-B2u3kGT0.jpeg?width=800&height=800&name=nicole-puddester-B2u3kGT0.jpeg)

 Nicole Gracey

 B2B Sales Leader

Revenue and partnership leader who advises organizations on building durable GTM strategies rooted in trust, relevance, and long-term customer value rather than transactional outbound.

![christine](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/christine-C4Fm_iBu.jpeg?width=800&height=800&name=christine-C4Fm_iBu.jpeg)

 Christine Clark

 CEO

 Thrive Partner Group

B2B GTM advisor helping sales and marketing teams modernize outbound execution by aligning messaging, process, and technology around account-centric growth.

![kari](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/kari-ClY0emdh.jpeg?width=800&height=800&name=kari-ClY0emdh.jpeg)

 Kari King

 CEO

 King Digital Consulting

Founder and CEO of Insitio, focused on helping sales teams work accounts with better timing and context instead of relying on volume and automation.

![rick young](https://insitio.ai/hs-fs/hubfs/SalesNoteAI/Insitio/images/rick-young-BGXjZv8c.jpeg?width=800&height=800&name=rick-young-BGXjZv8c.jpeg)

 Rick Young

 CEO

 Insitio

## Get the Report

Download the full State of Outbound 2026.

 Download PDF

#### Download the Report

Enter your details to get the State of Outbound 2026 PDF.