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The biggest mindset shift is quality over quantity. When outbound is driven by volume, it is marketing, not sales.
John Barrows
Sales Trainer & Consultant, JB Sales
Globally recognized sales trainer who works with modern revenue teams to replace volume-driven prospecting with relevance, timing, and human judgment in outbound execution.
John Barrows
Sales Trainer & Consultant
JB Sales
Sales coach focused on improving discovery, demos, and deal execution by connecting real account context to better conversations and stronger pipeline outcomes.
Mor Assouline
Founder & Sales Coach
Demo to Close
B2B marketing leader known for aligning demand generation with sales execution, prioritizing account quality, buyer intent, and relevance over lead volume.
Nick Bennett
B2B Marketing Leader
Former Head of Marketing, TACK
Revenue leader with experience scaling growth while maintaining strong customer outcomes, bringing a full-funnel perspective across outbound, expansion, and retention.
Rachel Yancius
VP, Growth
Six-time CRO and founder of G2 Strategic Advisors who helps revenue teams rebuild outbound motions around execution, predictability, and real operating discipline.
Dave Govan
Founder & 6X CRO
G2 Strategic Advisors
Founder of SDR Leaders with deep experience advising sales development teams on modern prospecting strategy, tooling, and signal-driven outbound execution.
David Wilkins
Founder
SDR Leaders
CRO focused on building disciplined revenue organizations with clear ICPs, tight alignment across teams, and outbound motions grounded in relevance and focus.
Cristina De La Cruz
Chief Revenue Officer
ISG Partners
Enterprise sales leader managing complex buying groups and long sales cycles, emphasizing informed outreach and credibility from the first interaction.
Nicole Gracey
B2B Sales Leader
Revenue and partnership leader who advises organizations on building durable GTM strategies rooted in trust, relevance, and long-term customer value rather than transactional outbound.
Christine Clark
CEO
Thrive Partner Group
B2B GTM advisor helping sales and marketing teams modernize outbound execution by aligning messaging, process, and technology around account-centric growth.
Kari King
CEO
King Digital Consulting
Founder and CEO of Insitio, focused on helping sales teams work accounts with better timing and context instead of relying on volume and automation.
Rick Young
CEO
Insitio